Cathlyn Borata

About Cathlyn

Virtual Assistant with over 5 years of professional experience supporting e-commerce brands like MFE Brands and CGL Brands. Specializing in detailed online research, data entry, and lead generation, I have consistently delivered high-quality results by capturing and organizing vital information from targeted industries and niches. Proficient in using Google Sheets for data consolidation and Notion for organizing information, I excel in turning raw data into actionable insights. My experience includes the use of Facebook Ads Library for competitive analysis, ensuring the meticulous identification and documentation of winning ad strategies. With a foundation in Industrial Engineering from De La Salle University - Dasmariñas, I bring an analytical mindset and problem-solving capabilities to support efficient operations. Enthusiastic about leveraging my skills in data management and research to enhance productivity and drive growth at dynamic organizations.

Skills

Experience

• MFE Brands (January 2025 - February 2026) • Searched the Facebook Ads Library using diverse keywords related to our e-commerce products.
• • Analyzed ad details to ensure they met specific performance criteria.• Saved winning ad images/videos with detailed documentation on Notion platform.
• • Documented and organized winning ad strategies, increasing competitiveness of campaigns CGL Brands (May 2020 - October 2024) • Conducted comprehensive research across specific topics, industries, and niches to gather targeted information.
• • Utilized web scraping techniques to extract data from designated websites.
• • Executed data consolidation efficiently in Google Sheets, streamlining information management processes • Enhanced quality of data management leading to improved decision-making processes.